How to block email tracking

How email tracking works

The sender of the email embeds an invisible 1 x 1 pixel image, a so-called pixel tracker, into the message or an attached document. When you open it, the email server requests that tiny image from the server where it’s stored. That request reveals the opening time, the location, and the device, which is then passed on to the sender.

This technology is often used by marketers to better understand their email recipients. If you’re opening an email from a brand you trust, you may not mind leaking this information. However, just about anyone can track you by using free pixel tracking apps! Have you ever accidentally opened an email that you wanted to ignore? Well, you’ve already given your information away.

Fortunately, most email providers have a way to block pixel trackers and stop email tracking. All you have to do to disable email tracking is block your emails from automatically loading images.

How to turn off automatic image loading on desktop

Gmail

1. Click on the gear icon in the upper right-hand corner and select Settings.



2. Under the General tab, find the Images section. Tick the Ask before displaying external images bubble.



3. Scroll down to the bottom and click Save Settings.

Apple Mail

1. Click on the Mail tab and select Preferences.



2. Click on the Viewing tab. Check the Load remote content in messages checkbox so that it’s disabled.

How to turn off automatic image loading on mobile

Gmail on Android

1. Open the Gmail app and tap on the menu button in the upper left-hand corner.
2. Scroll down and tap on Settings.



3. Select the account you want to change your settings for.



4. Scroll down and tap on Images.



5. Tap on the Ask before displaying external images bubble.

Apple Mail on iPhone

1. Open the Settings app and click on Mail.



2. Find the Load Remote Images option and ensure that it’s disabled.

Using browser extensions to block email trackers

There are many browser extensions you can use that will identify the emails that secretly use trackers, and will block them for you. However, be cautious when using them. They will require access to your inbox, meaning they may or may not be able to scan your emails. To limit online tracking you are better off using ad blockers and script blocker extensions.

How to stop tracking with a VPN

If you want to stop yourself being tracked elsewhere on the internet, it’s time to start using a VPN

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A VPN, or virtual private network, will allow you to conceal your location. That means companies, internet service providers, and hackers won’t be able to monitor and log your geographical location.